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Bradner Cold Storage
Logo design, business cards, website design
I recently completed a project for Bradner Cold Storage, a new cold storage company located in the community of Bradner, part of the city of Abbotsford, British Columbia. The first thing they needed was a clean, modern logo to represent them, one that reflected their priorities of efficiency and high-technology. After batting around a few ideas, we settled on the following:
One of the challenges in this project was to stay away from cliches. There are a lot of obvious images that come to mind when you think of a cold storage facility, and when I looked at some of the competitor’s logo designs, I noticed a lot of those cliches had made their way into them. For that reason, my first ideas tended to be quite abstract. One of my favourites from the brain-storming process was this one:
The cool blue colour is enough to make it a cold storage logo and the squares suggest both neatly racked product (with a space to be filled) and vaguely suggest a lower-case “b”.
The client felt the logo was a little too corporate. When I went back and had a look at the other logos and branding in the industry, I agreed that it was a little too different from the competition. One of the challenges in developing branding and identity is finding a look that distinguishes you from the competition, but still places you in the industry.
The logo design we finally settled on has a bit of the advantages of both approaches. While it undeniably makes use of a well-worn image (a snow-flake), it abstracts it enough to make it interesting and unique.
I designed some business cards using the new logo, and put together a simple website that, in addition to providing basic information on their services and location, provides a portal for their clients to their online inventory system as well as gives new and prospective clients a detailed form to submit a quote request.
The website is built on the WordPress platform, allowing plenty of opportunity for expansion as the business grows.